Data Management / Industry News / List Rental/Sales

What’s Hot and What’s Not in the Data World

The latest analysis of the data industry has been released in the form of the World Data List Price Index. Their Winter Report, released every year, charts the changes in pricing within the data sales and rental markets and compares them to those 12 months previously. The latest instalment of this report shows some very … Continue reading

Data Management / Industry News

The Proof of the Pudding- Will the data proposals work?

The latest proposals on EU data regulation reform from MEP Jan Albrecht are designed to protect consumers from the attentions of such ‘rogue’ marketers. They have, as we well know, been met with a variety of reactions ranging from anger, enthusiasm and scorn, and as we have previously argued on this blog, whilst well-intentioned may … Continue reading

Data Management / Industry News / Uncategorized

Should we be afraid?-The potential impact of the proposed amendments to the EU Data Protection regulations on the Direct Marketing industry

The most noticeable part of the coverage has been the statistics bandied about by varying organisations. The DMA recently revealed that UK business invested £14.2 billion in data-driven marketing in 2012 alone, meaning that should direct marketing cease, the economy would be dealt a hard blow. However the total cessation of direct marketing is a … Continue reading

Data Management / Industry News

The new EU data protection proposals-Beyond the hype

The proposed amendments to EU data legislation announced in the last few weeks has caused quite a stir in the direct marketing industry, with organisations like our own DMA in the UK declaring that it could spell the end of the entire direct marketing industry. Whilst such statements, and the snap conference called by the … Continue reading

Best Practice / CRM / Industry News

The Great Migration- Should you be investing in The Cloud?

Cloud computing is one of the buzzwords of modern technology. From personal to professional use, it seems that everyone is talking about ‘The Cloud’, but what does this mean for your business and your IT options? Is cloud computing really reliable enough and secure enough to entrust with your data, and does it really have … Continue reading