Data Management / Industry News / List Rental/Sales

What’s Hot and What’s Not in the Data World

The latest analysis of the data industry has been released in the form of the World Data List Price Index. Their Winter Report, released every year, charts the changes in pricing within the data sales and rental markets and compares them to those 12 months previously. The latest instalment of this report shows some very … Continue reading

Best Practice / Data Management

How to Maximise Your Direct Marketing Returns

Want to make the most of your Direct Marketing efforts? Use Wyvern’s Top-Tips for Direct Marketing success to help you improve your returns. Ensure you have good quality data Before undertaking a campaign submit your data to rigorous testing and improvement via De-Duping, Data Cleansing, and Appending. This means you will be working with verified, up to … Continue reading

Data Management / Meet the Team

A View from Inside Data Care- An Interview with Louise Halifax

In the final installment of our Meet the Team series we meet Louise Halifax, Wyvern’s Head of CRM and Direct Marketing. Wyvern Blog: Hi Louise, thanks for taking the time to talk to us. You joined Wyvern recently didn’t you? Louise: I joined 5 months ago to head up their CRM and DataCare sections. Previously I worked … Continue reading