Category Archives: CRM
9 Common Misconceptions About CRM
Nothing seems to collects myths and misconceptions quite like CRM. Maybe because you can do so much with it there is an automatic assumption that CRM must be hard/expensive/mindboggling. (Delete as applicable!). Here are some of the biggest myths we have come across in our time working with CRM. 1. It’s Expensive Not all providers … Continue reading
How To Win Back Lapsed Customers Using Your CRM in 8 Steps
Integrating your CRM with Other Programs- A Costly Business?
Buying a CRM system can be daunting, especially when it comes to the bewildering range of options and integrations many vendors offer. Many business people feel that in order to get a top-of-the range CRM system, they have to pay over the odds to one of the big vendors. who, with their dazzling marketing materials, … Continue reading
The Challenges of CRM Adoption- and How To Overcome Them
So you have taken the bull by the horns and have bought a new CRM system for your company. You might have been using another platform before or this could be your first purpose-built system, but it’s likely that you will face the same challenges when it comes to encouraging your team to adopt the … Continue reading
Why choose Wyvern?
Are you: A manager? A marketer? A salesperson? Are you struggling to manage large amounts of client data, or do you need a more efficient means to log contact with your database? Wyvern Magic is a powerful CRM system which can be hosted on site or in The Cloud. It allows you to store client … Continue reading
Do you know your clients? Understand the value of CRM for Marketing
The old adage Know Your Enemy is still as valid in business as it is in life. It is one of a host of sayings emphasising the importance of knowing and understanding those around you and the situations you find yourself in. Think Knowledge is Power and Know Thyself. Despite this culturally ingrained belief, however … Continue reading
The Great Migration- Should you be investing in The Cloud?
Cloud computing is one of the buzzwords of modern technology. From personal to professional use, it seems that everyone is talking about ‘The Cloud’, but what does this mean for your business and your IT options? Is cloud computing really reliable enough and secure enough to entrust with your data, and does it really have … Continue reading
Want to retain customers? Invest in your CRM
CRM systems are all pervasive today, and depending upon the size of the organisation you work for you may have used any of a huge variety of tools. From the most basic free platforms to large server-based applications storing millions of records the overall goal of CRM programmes is the same-to store and organise data … Continue reading