Best Practice / Marketing / Social Media

Social Complaints; Crisis or Opportunity?

Nothing frightens many Social Media managers like complaints. Public rebukes  and stories of poor service, complaints on Social Media can lead customers to take their business elsewhere and undermine months of work. With the spectre of brand damage lurking many managers write off all complainants as problem customers or internet trolls. Whilst some may fit … Continue reading

Best Practice / From Around the Web / Infographics / Marketing

A Marketer’s Guide To The Changing Email Landscape

    We all know that our marketing channels continually evolve and that sometimes it can be tough to keep up. So we love this handy infographic from the team at KISSmetrics taking you through the essentials of the marketer’s old friend Email. Enjoy! Continue reading