Nothing frightens many Social Media managers like complaints. Public rebukes and stories of poor service, complaints on Social Media can lead customers to take their business elsewhere and undermine months of work. With the spectre of brand damage lurking many managers write off all complainants as problem customers or internet trolls. Whilst some may fit … Continue reading
Category Archives: Best Practice
A Marketer’s Guide To The Changing Email Landscape
We all know that our marketing channels continually evolve and that sometimes it can be tough to keep up. So we love this handy infographic from the team at KISSmetrics taking you through the essentials of the marketer’s old friend Email. Enjoy! Continue reading
Let’s Get More Intelligent with Your Data!
Are Your Emails Ready for the Mobile Era?
The Basics of Facebook Privacy
Ever worried about keeping up with the changes to Facebook and making sure your profile stays private? This great infographic takes you through the basic of what you need to know to protect yourself. Continue reading
Great ideas for Content Marketing on a Budget
How many of these ideas have you put into practice? Some very interesting thoughts from Crawford and O’Brien Continue reading
How To Win Back Lapsed Customers Using Your CRM in 8 Steps
Are you giving your database the TLC it needs?
A database is like a living thing-it requires care and attention to grow and develop. Many organisations do not pay enough care and attention to the state of their data, allowing it to become disorganised and out of date. Continually adding new records is not enough to allow you to exploit the true value of … Continue reading
10 Steps to Amazing Customer Service
Great infographic from Sentiment on how to make the most of your customer service efforts and how Social Media can help. Continue reading
Care for your database or risk alienating your customers!
A few months ago I received a letter in the post from the pharmacist company Boots. As a Boots loyalty card holder this wasn’t a surprise, however upon opening it the headline was. Now I must point out that I am a 25 year old woman and laughter and jokes aside (chiefly from my … Continue reading